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经济管理学院学术讲座通知
 

讲座题目:Globalization: A Changing World Environment

讲座人: Dr. Anthony Koh
时间:2013年12月26日(周四)15:30
地点:西校区第五教学楼C208室

主讲人简介:

Anthony C. Koh is Professor in the Department of Marketing and International Business, College of Business & Innovation, The University of Toledo. Anthony teaches courses in Marketing and International Business at both the undergraduate and graduate levels. His major research works have appeared in several publications, including International Marketing Review, Journal of Business Research, Journal of Global Marketing, Journal of the Academy of Marketing Science, Journal of Teaching in International Business, International Business Review, Journal of Product and Brand Management, International Journal of Internet Marketing and Advertising, and the Journal of Electronic Commerce Research. His research focuses on exporting, foreign direct investments, Asia (particularly China, India and Southeast Asia), cross-cultural implications, branding and consumer culture positioning, and marketing strategies and internationalization of family-owned businesses.  In collaboration with the COBI Executive Center for Global Competitiveness, Anthony facilitated a series of cross-cultural training seminars for executives and staff of a major high-tech corporation headquartered in the U.S. and with subsidiaries in Germany and Malaysia.

 

 

经济管理学院

2013年12月26日

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